BUSINESS STARTER KIT

Shopify believes in the benefits of fostering an entrepreneurial spirit at an early age, and thus the Business Starter Kit, designed exclusively for kids, was born. Full of activities sure to spark creativity, the project aims to deliver new ways of creative thinking and arm children with the confidence to join the next generation of entrepreneurs.

As a non-conventional approach to marketing, parents ordered free copies of the kit in exchange for their email addresses (later used for retargeting). 

MY ROLE

art direction • branding • kit concept • kit design, copy + execution

Brand Expression

  • Primary logo

  • Secondary logo

  • Headlines

  • Sub-heads / call-outs

  • Body

  • Details

  • Color palette

  • Graphic elements

Kit Contents

The kit includes a 48-page book, stickersheet, bookmark, marketing templates, a vision board, business cards, iron-on transfer paper, and a pencil. Illustrations created by Brianne Coglon.

Landing Page

Upon launch, traffic was driven to the site via a tweet from Farhan Thawar, Head of Engineering at Shopify, as well as via paid ads. Users could seamlessly order their hard-copy kit directly from the site. Landing page designed by Mariana Leyton.

Marketing Assets

Dynamic, animated ads serve thumb-stopping power. Designed by Jack Bowman and animated by Ron Rabideau.

Reel

In-house art direction; motion by Ron Rabideau.

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